Welcome to the Pacific Northwest…In the river with EPSON FINISH STRONG ad campaign, Yes it was cold!

                                                                                                                                                                                                                                     

Exceed Your Vision.

Finish Strong.

We woke early and set out on a day that took much time and effort to bring together. Was it going to rain? or would the skies stay nicely overcast, or would the sun strike out strong. Living here in the Northwest keeps us on our toes when we schedule a shoot on location in a large river. We were working with many different components on this shoot. Would the floating dock stay in place that was constructed for this shoot? We would soon find out! We had a lot riding on this day. So many had worked hard to bring this day together. Now just waiting for the weather to agree with us was forefront on our mind this early morning.

We have been printing our own work for our studio on large format Pro Epson Printers since the year 2000. When I recieved a phone call from Dan Steinhardt, “Dano” marketing manager for the Epson pro division, I was thrilled to learn they were going to feature us in an ad campaign “Finish Strong”.   Dano headed up the project with collaboration from the terrific team at MC Saatchi LA. He asked me for my bucket list of shots that would come to life in this upcoming ad. This was definitely a busket list thing that was happening in my life and I did not want to fall short.  The natural environments that Stevn & I choose to photograph in daily usually do not disappoint. Our mind went immediately to a few different images, the river being our first.
So we set out to embrace the beauty outdoors instead of our studio, this is what we have been known to do for so long. Why stop now?
The stage was set, our local river and the subjects of beautiful sisters floating on the water were to be the heartbeats in the image.

The river is a natural place to find Stevn & I working. Was this going to work however with studio lights in the current of the river and such? How were we going to capture this image with unpredictable weather and water depths? Could we pull it all off and come out with an image that shows the beauty around us as we photograph and capture our image with impact?
With ladders, heavy C stands, sand bags and waders, many crew of art directors, copy writers, make up and hair stylists, grips and the talented Mr. Joe McNally and Dan Steinhardt we all pulled it off without a hitch! It was a long 6 hours in the cold waters, but man alive! Was it ever a blast!   All involved are special people to photograph a project like this with,  the friendships that emerge from working together are so sweet.  We are very grateful.

This next week I will continue to add the stories to our blog that describe the whole Epson experience for us.

 

We hope to meet many of you at PDN PhotoPlus week in New York City in October, As I will be speaking and educating in a seminar on Saturday, October 27,  4:00pm – 6:00p at Jacob Javits Center.
The program is “Turning the Ordinary into Extraordinary”.     This is the link for information      http://n1b.goexposoftware.com/events/pp2012/goExpo/user/listSeminars.php?ci=96

We also have a surprise announcement that week in New York City! Stay tuned for the surprise announcement here.

Leave a Comment